Brightest Blue is out via Polydor/Interscope: Stream

Vevo and Ellie Goulding are celebrating today’s release of Brightest Blue with a special performance of its title track. With lockdowns and postponed tour dates across the board, it’s great to get new live content courtesy of Vevo. Directed by the acclaimed Georgio Testi, the performance was shot using brand new XR “mixed reality” technology which seamlessly mixes camera footage with CGI content in real-time.

In addition to “Brightest Blue,” an official live performance of Ellie’s track “New Heights” will premiere on Monday, July 20th. “We are thrilled to work with Ellie Goulding and spotlight her incredible new tracks with never-before-used technology in AR/XR,” shared  JP Evangelista (SVP, Content, Programming & Marketing). “We hope that these intimate live performances take her fans on an immersive journey.” See the stellar first performance below.

Goulding is the latest artist to create visually stunning original content with Vevo. Joining J BALVIN‘s 4-part series, Kim Petras, Best Coast, and more, the blended-reality performance provides an exciting aspect to the knockout new album. Released earlier today, Brightest Blue is a compelling two-side record executively produced by Ellie Goulding & Joe Kearns. Read more about the album here and see past Vevo coverage here.

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