“KEEP MOVING” is out via Ninja Tune/Foreign Family Collective
BRONSON – the ODESZA & Golden Features super trio – is back with a new single, “KEEP MOVING.” The track blends menacing synths with dark, tech-house, and industrial-inspired beats, further showcasing the sonic versatility characterizing the new project. Arriving with the single is a video challenging the authenticity of corporate life.
Directed by Swedish collective Stylewar, the video is fully comprised of corporate workplace stock footage. Using CGI and VFX, clips of boardroom meetings, pseudo-inspirational moments, and ordinary work-life are turned into complete chaos. The tenacious bassline pulses with ominous flare as CGI humans frenetically spill out of electronic screens and encounter large-scale distortions of reality. The madness of the video stands alone as a must-see, yet, similar to the video for “HEART ATTACK,” there’s a deeper meaning awaiting your consideration. Watch below.
“The pull to use stock footage became centered around this niche subset of content for the corporate business world, for it can be so cliché and mind-bendingly generic,” shares Stylewar. “We love how hyper-generic it is, in every detail. From cast, wardrobe, props to locations, and especially the acting – it’s all super shallow and false. So, with this as a base, we wanted to create an alternate reality: what would happen if there was a complete inversion to this world and a sense of order. Are they all fake? Is everything fake?”
Since emerging in April, Bronson has shared diverse aspects of their immense creativity with genre-bending singles and enthralling videos. “KEEP MOVING” is the fourth song unveiled from the group’s self-titled album arriving on August 7th. Intended to reflect the duality of lightness and darkness inherent to the human condition, the album strikes a powerful balance. Intense and emotive tracks like “VAULTS” are met with melodic, vocal songs like “HEART ATTACK (feat. lau.ra)” and “DAWN (feat. Totally Enormous Extinct Dinosaurs).” See past Bronson coverage here and pre-order the album here.