DIRT FEMME due October 14 on Pretty Swede Records/mtheory: Pre-Save

Ahead of her upcoming Lollapalooza performance in Chicago and the October 14th release of her highly anticipated fifth studio album, DIRT FEMME, multi-platinum selling, GRAMMY® Award-nominated artist, Tove Lo shares “2 Die 4.” The irresistible and undeniable club banger has summer smash written all over it; sampling the equally iconic ‘Popcorn’ hook, originally released by Hot Butter in 1972. “With ‘2 Die 4,’ I wanted ‘instantly iconic’ energy. I’ve never sampled anything before, and this feels like the perfect first moment.” Tove shares. Lyrically I wanted it to be that ‘pick me up when I’m feeling down’ song. At first, it’s like a warm hug, then you shake it off, let out a scream, and start dancing!” Listen to ‘2 Die 4’ here.

In the accompanying scene, directed by Kenny Laubbacher, Tove Lo shares: “I wanted to make something nostalgic, sexy and iconic. The character for this scene is wonder woman with big dick energy and I just love it. Now, if you know what’s good for you, go listen on repeat.” Watch below.

Currently on tour this summer and fall, making stops across North America, Australia, Europe, and the United Kingdom, Tove Lo recently wowed crowds at Governors Ball in New York City, Bonnaroo in Tennessee, and most recently Float Fest in Texas. Tonight, she is set to play a headline show at The Vic in Chicago, followed tomorrow by her set at the Lollapalooza Festival. For a full list of tour dates, go to: https://www.tove-lo.com/tour.

‘2 Die 4’ serves as the follow-up to ‘True Romance,’ a powerful and emotionally-wrought ballad, featuring some of her most impressive vocal work to date, with The FADER heaping on the praise, stating, “Dancefloor catharsis is no longer the endgame in this gorgeous ballad,” and adding “Tove Lo delivers one of the best vocal performances of her career,” and Billboard proclaiming “with a pulsing beat and muted synth-line, Lo lets her voice ring out like a trumpet,” and saying “‘True Romance’ should absolutely be the next thing on your playlist.”

This spring, Tove Lo released ‘No One Dies From Love,’ which saw its late-night television debut on NBC’s Late Night With Seth Meyers. The track already boasts an impressive 31 million+ global streams. ‘2 Die 4’ is out everywhere now and DIRT FEMME will be released on October 14. See the album artwork and tracklist.

No One Dies From Love
2 Die 4
True Romance
Cute & Cruel (feat. First Aid Kit)
Call on Me (with SG Lewis)
Attention Whore (feat. Channel Tres)
Pineapple Slice (with SG Lewis)
I’m to Blame
Kick In The Head
How Long

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