Holly Humberstone has unveiled, On The Run, a breathtaking 15-minute short film capturing the story of her first body of work. Featuring songs from her debut EP, Falling Asleep At The Wheel, the visual is a stunning new interpretation of Holly’s honest and refreshingly introspective music.
The film takes viewers to the Midlands, where the Grantham native is seen seeking refuge in an abandoned paper mill. Dark and cavernous, the location provides an ominous maze setting and expansive sound for the haunting moments and enchanting grandeur that ensues as Holly performs. “This film pretty much sums up how I’ve been feeling this year. At times I’ve just wanted to run away and get the hell out of here,” Humberstone shares.
“I make all my videos with the same team, and we thought it would be cool to follow on from the ‘Drop Dead’ video where I set fire to my dad’s car and the ‘Overkill’ video of me on the run through the woods at night with my guitar.” See the short film below.
With On The Run, Holly adapts to a strange pandemic-stricken year with an original perspective. Elevating the captivating emotion behind her EP, the 20-year-old singer-songwriter created a dramatic script to match her compelling first chapter. Rather than simply filming a performance video, the sheer artistry and attention to detail behind Humberstone’s new release is excellent, and just a few of the reasons she has swiftly landed among various ‘artists to watch’ lists for 2021.
Notably, Holly was recently named a Vevo DSCVR Artist to Watch for 2021. Apple also chose Humberstone as an Up Next Artist, and the young rising star made her late-night debut on Jimmy Kimmel! Live.
With a snippet of an unreleased song appearing in the short film, it’s clear more is on the way, and that On The Run is a perfect pinnacle to a phenomenal debut EP. Falling Asleep At The Wheel was co-created with Rob Milton (Easy Life) and has amassed over 50 million streams since its release. For more on Holly Humberstone, see our full feature here.