Young Thug & Kevin Liles Announce HBCU Viral Challenge

One HBCU marching band will win the $25K contest

Atlanta rapper Young Thug and 300 Entertainment co-founder/CEO Kevin Liles have announced the “Hot” Battle of The Bands Challenge. Starting today and closing on December 1st, the digital campaign invites all historically black colleges and university (HBCU) marching bands to produce a short video posted to TikTok and shared on social media (IG, Twitter, YouTube, and FB) showcasing their school spirit and talent with their best marching band rendition of Young Thug’s “Hot.” 
 

 
The contest announcement follows Young Thug’s performance of the track on The Tonight Show Starring Jimmy Fallon Sunday night which featured members from Temple University’s Diamond Marching Band. Watch below.
 

 
In order to enter fans will need to follow campaign rules and use official hashtags:
 
Campaign Rules
-Participating school bands and/or student band members must create a Tik TokAccount
-For valid entry, participating School Bands must post the video to School’s Tik Tok using valid Hashtags. (Schools can share Tik Tok video to additional social media platforms)
-Campaign reward of $25,000 open only to HBCUs
-Campaign Start: October 22nd
-Campaign Deadline for Entry: December 1st
 
Official Hashtags
#HotBOTBChallenge
#HBCUBattleofTheBands
#HBCUHotChallenge
#EverythingLitty
 
The school that receives the highest engagement on their video will receive a $25,000 donation total to the winning school’s music department/Band Program from Young Thug’s record label Young Stoner Life Records & Kevin Liles and 300 Entertainment. Good luck!


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