“Routine” is out on Snafu Records: Stream

Rising singer-songwriter Sam MacPherson is back with a heavy-hearted new single, “Routine” – his first of the new year.

Raw and emotional, the song is “about realizing the true depth of love, only after you’ve already taken it for granted.” See the accompanying Maxwell Goldberg-directed video below.

With delicate melodies and soulful delivery, Sam writes music with relentless attention to detail, and “Routine” is no exception. The immersive track draws you in with each note until you’re feeling the weight of MacPherson’s impassioned output and heart.

Produced by frequent collaborator Andy Seltzer (Maggie Rogers / Chelsea Cutler), “Routine” is our first preview of Sam’s debut EP, due for release in 2021. Already making a name for himself as a crooning heartthrob, his EP will be unmissable this year.

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