Today, Baltimore rapper JPEGMAFIA shares “The Who,” a newly-discovered gem from the same sessions that birthed his 2018 critically acclaimed third LP, Veteran. The single also marks PEGGY’s first release with the IHC 1NFINITY label, which means the track will soon become part of the connected music video universe. Check out the series and read more on IHC 1NFINITY below.

“The Who” finds JPEGMAFIA spitting equally braggadocious and self-deprecating lyrics over an amazingly dreamy beat. Complementing the rapper’s bars is the soothing voice of Eyas — who softly sings about releasing her mind from the fantasies and dreams she once believed. The track is a little over two minutes but the incredible production and infectious quality demand so much more than a stream or two.

The 1NFINITY saga follows the story of Alex Stone, a twenty-something living in Los Angeles, CA, who discovers a sinister conspiracy by the enigmatic conglomerate N.O.M.A.D.I.C. Corporation. The company is famous for its popular products and powerful influence, however, Alex experiences a personal tragedy that puts her face-to-face with the reality of their dubious plan that sends her on a quest for justice. Full of absurd characters and musical moments, Alex’s journey leads her down a dark path until she assembles a group of allies to fight back.

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