“cool” is out via Company Records: Stream
The MySpace era would’ve been incomplete without “cool” artist Uffie. Whether her first viral hit “Pop The Glock” blasted from your decked-out profile page or the hook of her edgy follow-up track “ADD SUV” got stuck in your head for days, the American-French artist was an early voice in the 2000s bloghouse era, which culminated in her collaborating with Justice on the Grammy-nominated track, “TThhEePPaARRtTYY,” and eventually led to her own Ed Banger Records debut album, Sex Dreams and Denim Jeans, in 2010.
Now, following a hiatus and collabs with Pharrell, Charli XCX, and Galantis, the LA-based artist born Anna-Catherine Hartley is back with a new single, “cool” on Toro y Moi’s Company Records. More polished than earlier days, versatile, and feverishly irresistible, the song is driven by a groovy bassline and Uffie’s distinct, airy rap-sung vocals. On the track, Hartley discusses co-dependency “in an emotionally detached whirlwind of a relationship.”
“I was afraid to stop moving at that speed, thinking there would be no ground below,” Uffie shares. “So much happened on the surface that felt impressive; for me, a lifestyle of excess left me naïve, thinking there must be something deeper there. When I paused in the eye of the storm to look around, I realized it was all rooted in toxicity. Sometimes you decide to walk away, others you just say “cool” and close your eyes.”
Adorned in designer garb in the Mynxii White-directed music video, the stoic artist delivers a cinematic release fueled by dramatic scenes of Uffie. Her first song of the year, it would be “cool” if Uffie dropped more music soon. Stream here and see more on Soundazed.