“Giving It Up” is out via BMG
Rising R&B artist JONES returns with her latest single and video, “Giving It Up.” The track captures the raw and warm emotion of budding love. The kind that’ll have you inexplicably sharing every part of yourself with euphoric glee.
“Giving It Up” arrives alongside a cinematic video directed by Nina Ljeti. It shows the East-Londoner in various designer gowns contrasting with nature. It’s the perfect clip to complement the song’s celestial synths and airy alt-pop production. Watch below.
The track was recorded with rising producer/artist Fyfe and Mike Spencer. On the single JONES shares, “‘Giving It Up’ is a chocolate addiction confessional turned audio diary entry about a story where I found love in a very unexpected person… it also feels like the start of summer.”
JONES’ latest release follows her 2016 debut album, New Skin. Singles “Melt” and “Hoops” from the album have amassed over 20 million streams. In addition to a lauded debut TV performance on Later… With Jools Holland, the rising artist has welcomed success with a sold-out headline show at London Omeara and a support slot with HONNE. Stream “Giving It Up.”