High As Hope Tour generates $730K+ for Doctors Without Borders
Last night, Florence + the Machine played the second of two sold-out shows in the Odeon of Herodes Atticus, the nearly 2000-year-old theater in the Acropolis of Athens, Greece. The show was the culmination of 18 months of touring behind her latest album, High As Hope.
Florence is one of very few artists to play the theater, ruined in 268 a.d., since its restoration in the 1950s. She joins ranks including Frank Sinatra, Elton John, Diana Ross, Liza Minnelli, Patti Smith, and the Foo Fighters. “Greek art and mythology has always played a huge part in my work, so I cannot think of a better place for the final show of this record,” Florence said of the legendary performances.
For each ticket across the 100+ shows of the High As Hope tour, £1/€1/$1 was donated to Médecins Sans Frontières (Doctors Without Borders) with proceeds totaling $734,842.59/£587,591.16/€658,
668.81. MSF provides emergency medical care to people in over 70 countries who are affected and displaced by armed conflict, natural disasters, disease outbreaks and exclusion from healthcare.
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