Winners will secure their share of $100,000 and collaborate in-studio with Lil Baby
Starting today through September 8, fans can visit SparkTheBeat.com to download a unique sample track created by Quality Control Music artist Lil Baby, the creative mind behind the 2018 RIAA-certified platinum debut album, Harder Than Ever.
Through this partnership, beatmakers and vocalists can submit their expression of the completed track, which will be reviewed by an expert panel of judges, including Lil Baby himself. The panel will select one beatmaker and one vocalist to collaborate in-studio with Lil Baby to record the final track. Watch the Atlanta rapper explain the contest below.
Speaking further on the contest, Lil Baby states “As a young rapper, I know how an opportunity like this can help someone with a dream and the hustle. So I’m excited to work with Doritos and give back… I’ll be looking for real creativity and fire.”
This next level of boldness in music follows Doritos‘ Super Bowl LIII TV commercial which included some of the hottest names in the industry, and last year’s “Doritos Blaze The Beat” competition where the brand partnered with music legends to select aspiring hip-hop artists to perform live on the big stage.
For more ways to get involved with the Spark The Beat program, consumers can purchase specially marked Doritos bags and enter the unique code found on each bag for a chance to win cool music gear and other fun prizes. For more information, visit SparkTheBeat.com or Doritos.com.
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