NFT history has been made. Blockchain influencer and DJ/producer 3LAU (in partnership with Origin Protocol) just sold a record-breaking $11.6 million in NFTs through an online auction from February 25-28. This is a record for overall sales for a single NFT drop/collection, as well as the highest price paid for a single NFT ($3.6M).

To commemorate the third anniversary of his acclaimed album, Ultraviolet (the first tokenized album), fans were able to bid on 33 NFTs that will be redeemable for special edition pieces of vinyl, unreleased music, unique experiences, and bonus song NFTs. See more about the auction here.

“I’m excited to help give power back to artists. This is the first step in a longer mission to connect artists directly to their fans and allow artists to capture the value they create in the world,” 3LAU says.

Justin Blau, aka 3LAU, is a world-renowned musician and producer, best known for his chart-topping hits and unique DJ style. Starting small at college fraternity parties, 3LAU quickly rose to fame, performing at sold-out shows worldwide. Today, he has amassed over 1 billion music streams across Spotify, Soundcloud, YouTube, and other platforms. Over 300 million streams are from his album, Ultraviolet.

Justin is a talented trader and early crypto adopter who consistently pushes the limits of what is acceptable in mainstream media. To date, he has sold over $12.7M in primary sales from his NFT drops across his 3LAU and SSX3LAU releases. He’s been an open advocate for tokenizing music and building the investable layer of music on blockchain technology. CoinTelegraph recently named him as its 93rd most Notable Person in blockchain for 2021 and was included in The New York Times examination of NFTs for his early accomplishments.

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