Ahead of the upcoming release of his fourth album, UTOPIA, Travis Scott has unveiled the project’s lead single, “K-POP” and its accompanying music video.

A dream collaboration for fans, Scott recruits Bad Bunny and The Weeknd on a track that is both reflective and explicit about past and current affairs.

Despite being a flexing match between three heavyweight songwriters, the song strikes a perfect balance for each distinct artistic palette to shine while interweaving a Caribbean/Brazilian funk and trap-infused beat courtesy of hitmaking producers Boi-1da, Illangelo, Jahaan Sweet, and BNYX.

“K-POP” arrives months after Travis Scott teased the song at a club in Monaco to the dismay of lucky fans that immediately pleaded for the song’s release.

With more to be announced, UTOPIA stands to be one of the biggest and most buzz-worthy musical moments of the year. In true Travis Scott fashion, the album is set to be rolled out in a full 3-D immersive experience, taking fans completely into his world. Up next, the once-in-a-generation auteur and cultural phenomenon will debut the new material on stage in front of the Pyramids of Egypt in Giza on July 28. Tickets are available exclusively at ticketsmarche.com.

UTOPIA is currently available to pre-order in the Travis Scott shop and is available alongside five unique album covers as a part of vinyl, CD, and merchandise box sets. The album follows Travis Scott’s 2018 record-breaking, culture-shifting masterpiece ASTROWORLD, which topped the Billboard 200 album chart and spurred the Billboard Hot 100 #1 hit “SICKO MODE” featuring Drake. Stream “K-POP,” out today on Epic Records and Scott’s Cactus Jack label.

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