Stream “The Who” by JPEGMAFIA on Gold Bars
Today, Baltimore rapper JPEGMAFIA shares “The Who,” a newly-discovered gem from the same sessions that birthed his 2018 critically acclaimed third LP, Veteran. The single also marks PEGGY’s first release with the IHC 1NFINITY label, which means the track will soon become part of the connected music video universe. Check out the series and read more on IHC 1NFINITY below.
“The Who” finds JPEGMAFIA spitting equally braggadocious and self-deprecating lyrics over an amazingly dreamy beat. Complementing the rapper’s bars is the soothing voice of Eyas — who softly sings about releasing her mind from the fantasies and dreams she once believed. The track is a little over two minutes but the incredible production and infectious quality demand so much more than a stream or two.
PEGGY will soon take “The Who” and Veteran on the road with summer festival dates confirmed at Coachella, Firefly, Roskilde, Pitchfork, and 13 additional dates across the U.S. and Europe. See the full dates below.
JPEGMAFIA Tour Dates
Fri 4.12 – Coachella Valley Music & Arts Festival
Fri 4.19 – Coachella Valley Music & Arts Festival
Fri 5.10 – Arcosanti, AZ @ FORM FESTIVAL 2019
Thu 5.30 – Düdingen, Switzerland @ Bad Bonn Kilbi Festival
Fri 5.31 – Nîmes, France @ Paloma
Thu 6.01 – Barcelona, Spain @ Parc Del Forum
Fri 6.07 – Porto, Portugal @ Primavera Sound Porto
Sat 6.08 – Enfield, UK @ Meridian Water
Sun 6.09 – Manchester, UK @ Parklife Festival
Thu 6.20 – Calgary, CAN @ Sled Island Music & Arts Festival
Sat 6.22 – Dover, DE @ Firefly Music Festival
Wed 7.03 – Roskilde, Denmark @ Roskilde Festival
Sat 7.06 – Dublin, Ireland @ Longitude Festival
Thu 7.11 – Bureaux Dour, Belgium @ DOUR Music Festival
Fri 7.12 – Hilvarenbeek, Netherlands @ WOO HAH! Festival
Fri 7.19 – Seattle, WA @ Capitol Hill Block Party
Sun 7.21 – Chicago, IL @ Pitchfork Music Festival
IHC 1NFINITY: THE FIRST RECORD LABEL WITH A SHARED MUSIC VIDEO UNIVERSE
IHEARTCOMIX’ label universe connects all music videos from every artist across one story (similar to the Marvel Cinematic Universe). Over the course of the next couple months, it will be expanded with singles and videos every 4-6 weeks from UK’s Walt Disco and Pan (FKA Aristophanes)“Stop” ft. Will Butler (of Arcade Fire) plus more TBA.
The 1NFINITY saga follows the story of Alex Stone, a twenty-something living in Los Angeles, CA, who discovers a sinister conspiracy by the enigmatic conglomerate N.O.M.A.D.I.C. Corporation. The company is famous for its popular products and powerful influence, however, Alex experiences a personal tragedy that puts her face-to-face with the reality of their dubious plan that sends her on a quest for justice. Full of absurd characters and musical moments, Alex’s journey leads her down a dark path until she assembles a group of allies to fight back.